Ad Strategy & Performance: Scaling the Tanbish Trading Space
Overview
Client: Tanbish (B2B/B2C Marketplace)
Objective: Drive App Installations & Brand Awareness
Key Result: 2,500+ Installs on a $50 Budget
The Challenge
Despite offering a versatile "buy, sell, or rent" trading space, Tanbish struggled with low visibility and stagnant user acquisition. The app needed a jumpstart to build a liquid marketplace, requiring a high-efficiency strategy to prove the concept.
The Strategy
To increase the number of app installations, we used a hyper-localized, high-relevancy approach:
Precise Audience Targeting: Instead of broad interests, we targeted "active intent" users, people looking for specific deals or side-hustle opportunities.
The "Specific Content" Engine: We moved away from generic corporate ads. We utilized high-energy, relatable content that highlighted the ease of listing an item.
Budget Optimization: We utilized a daily spend of roughly $7, front-loading the most engaging content to trigger platform algorithms for organic "boost" effects.
The Results
The campaign didn't just meet goals, it shattered benchmarks for efficiency.
Total Installations: 2,500+
Total Ad Spend: $50
Cost Per Install (CPI): $0.02
Campaign Duration: 7 Days
Secondary Gains: Significant lift in brand engagement and high-quality traffic to the trading feed.
Conclusion
The Tanbish project proves that strategy outmuscles budget. By aligning specific, high-intent creative with the right targeting, we achieved a conversion rate that allowed the client to scale their user base at a fraction of the market cost.